The traditional reseller at the time was focused on selling as much equipment as possible to as many customers as possible. By contrast, Layer 3 Communications’ founding theory was that our success would be determined by our ability to deliver compelling services to our customers with equipment just being a means to an end. Consistent with that theory many of our first hired engineers are either still employeed today or have retired. Throughout our history, we have maintained the philosophy that the people who work at Layer 3 are our value proposition, not the equipment on our line card.

In 2004 Craig Wall was living in Austin and had a senior business development role at Dell Computer. He independently developed the same philosophy - customers needed services, not more hardware. He joined the growing Layer 3 Communications team and along with Henry DeLeon formed the Western Region.

Today, Layer 3 Communications has offices throughout the Southeast and Texas. While the services and products we offer continue to evolve, we still hang our hat on the belief that customers do business with us because of the smart people who work here not what equipment they can buy from us.